Community Engagement

There are three ways that companies can engage the wider community and provide a beneficial outcome to societal problems. These are:

Ethics: The Way to Create Trust in Business

The way to create trust in business is to dig deep beyond the surface of things, to find the truth of the problem, and then fundamentally address it with honesty, integrity and collaboration. This is the essence behind any trust-based strategy. The content, negotiations and interactions will vary in each circumstance, but trust can only be truly restored with trust itself.

Ethics is your ability to create trust. It is your toolbox for success. Here’s why…

Busting Business Ethics Myths

A Sydney magazine entitled Foke recently published a humorous list of popular oxymorons, with “Business Ethics” coming in at number 13 (Foke, 2012) after the likes of “Government Worker” and “Exact Estimate”. It shows how deeply the disconnection between ethics and business has been ingrained into popular culture as a stereotype. It’s time to challenge that stereotype.

How Risky Is A Business Model Built On Honesty

People said I was crazy and naïve – how could you base an entire business model on the assumption that your clients would be honest?   The concept for my start-up business was simple – jump online, answer a few questions about the product or service you’re looking for, and get connected with the best-fit suppliers for your needs. Suppliers pick up the tab by paying a percentage of any sales they generate from leads.

Ethics To Reduce Stress, Absenteeism & Confusion

Scratch the surface of most companies, and you’ll find the same scenario. Stressed out workers want to do the right thing but are frustrated by a lack of direction, mixed messages from their leaders, inefficient decision-making, confusion, wasted productivity and internal politicking. How many people struggle to make it through the year, worn out by October and yearning for a quick respite during Christmas only to repeat the cycle the coming January?