Jews and Arabs selling water to make peace

This is a great post I read that was posted by my friend Rana Kordahi 

So what is the purpose of Soda Stream ?

It seems to be inspired by Steve Jobs explaining Apples reason for being …. “To inspire and appreciate the crazy ones and in the process we sell boxes to make money! “

What is the role of the "professional community"? What is the role of corporations, businesses, startups?

 Is it to make money for investors? Maybe. But that's uninspiring. 

I think the role should be to Bring People Together through economic opportunities.

 The best businesses are the ones that promote peace and prosperity under the disguise of "selling products". A business  that make a Jew and an Arab colleagues. 

I once heard the ex-CEO of Sodastream talk about the role of his business. They sell carbonated water and operate in Israel and the West Bank. He said:

 "We are in the business of making peace, and in the process we sell water".

Indeed, we're all in the business of making peace, but in the process....we build corporations.




Most of man's suffering stems from our blind acceptance of false labels which are sold as truth by our media and political system.- Don Nasca 

linked in post here