There's already emotion there--too bad much of it is negative. Let some positive emotion flow between you and your people. Get to know them better ... and let them get to know you better.
People will go to the wall for people they know, like, admire, and respect. But if they don't know the first thing about you (or vice versa), how can they feel as though they know you, or have a relationship or anything at all in common with you?
Humans truly connect with each other on a personal level, not a business level.
You don't have to be "best buds," but you must have at least a few human elements in common in order to effectively work together to accomplish common business goals. One way to be more human is to realize that simply saying, 'Hello, how are you?' each morning does not constitute a relationship.
Get out and talk with different people occasionally.
Ask about their families, pets and hobbies...... and share yours.
Remember their names (and the names of their significant others/children/pets); ask about a tough situation they've gone through.
When they know you really care about them, they will care more about you, and this will bridge the divide and help eliminate the 'Us' and 'Them' mentality."
Sandy Geroux, the CEO (Chief Entertainment Officer) of WOWplace, International