HR Leaders: 7 Policy & Procedure Documents That May Need An Urgent Rewrite

HR strategy should be focused on aligning the needs of the people and the needs of the organisation. 

Achieving that requires a strong foundation in many aspects of HR – and we should not ignore the policies and procedures that form the ‘baseline’ of performance, process, and behaviour. 

Well-conceived, well-written policy and procedure documentation can underpin our efforts to raise performance across the organisation. It is the foundation and can guide us when we are not sure where to turn.

Over-focus on policy and procedures can lead to an excessively mechanical approach to HR; it should not be a case of people ‘serving’ the policies; the policies should serve the people.

But ignoring this important documentation and failing to update it regularly can cause confusion across the organisation – including in your HR team – and lead to unnecessary misunderstandings.

So which policy and procedure documents should you concentrate your efforts on? Which ones need to be dusted off and updated to reflect the present needs of your organisationand your people? And how can this documentation help yourorganisation reach its overall goals?

1. Role descriptions

Role descriptions that accurately reflect each position will not only help you attract the right people with the right skills and personal credentials to your organisation; Descriptions should be more than a general list of duties and responsibilitiesThey can help to ‘sell’ the role and inspire potential candidates.

They also provide clarity and structure, and potentially highlight any ‘gaps’ in your team. But make sure that they also meet all applicable state and federal labour regulations.

2. Employee contracts

Well-designed employee contracts are essential for protecting your organisation’s interests and for clearly laying out what’s expected of you and your employee in the engagement.

You probably have a few templates for various roles – but are these complete and have they been updated recently? If not, it’s a good idea to revisit them for all the key roles in your organisation and remove any areas of doubt or confusion. 

If you have crossed the ‘t’s and dotted the ‘i’s, it can pay dividends down the line in the case of a dispute.

3. On-boarding and induction documents

This documentation is essential for establishing a system to welcome new employees to the company and to ensure that they become familiar with the main management practices.

It helps them understand your organisation, its culture, and where they fit into it.

You want your new employees to grow with your organisation, so it’s important to engage and inform them. Help them feel part of the process from day one.

Include all the essentials of both employee and employer expectations in your on-boarding process documents.

4. Policies and procedures manual

All company policies and procedures should be documented in a manual accessible to all employees. 

This needs to be compliant with federal and state employment laws and should outline everything from policies with regards to employee leave to sexual harassment and worker safety. It also needs to provide acceptable conduct guidelines.

Policies need to apply equally to all employees and your manual should be detailed enough to remove confusion and avoid future conflicts.

5. Defining competencies

It’s important for employers to be able to evaluate performance and track progress towards the wider vision of the organisation; and for employees to understand how they can be productive and meet expectations.

By creating a structured model, you can identify competencies required in the organisation for each role. This can support your business and help it grow in line with your values.

6. Objective setting and KPIs

You also need a specific framework for measuring how you and your employees are doing. By setting objectives and KPIs, you are better able to measure performance.

This will vary from role to role, of course. For sales people, there will be appointment and sales targets; for customer service people, customer satisfaction levels are important.

The job description should provide an overview of what’s required but this is where you need to be more specific and provide some benchmarks for measuring performance.

7. Employee discipline and termination 

This is another area that, legally, can get troublesome. You need to ensure that, when an employee is disciplined, investigated, warned, or terminated, it doesn’t come back to bite you.

Policies must be well-defined and communicated to employees as appropriate.

Ensure that policies meet all current federal and state laws and enforce them fairly and consistently to avoid facing a legal backlash from a disgruntled ex-employee.

The above seven pieces of documentation, when professionally written, can bring extra structure, consistency, and clarity to your organisation – both for management and employees

It will help you avoid misunderstandings and conflict and will serve as the ‘rudder’ that guides you through the storm, when common sense, experience, and HR expertise alone is not enough. 

For this reason, it deserves attention: make sure that it doesn’t get placed at the back of a cabinet and ignored for the next five years. It should evolve with your organisation and be written by someone who understands the complexities of current state and federal HR law.

Do your policy and procedure documents need refreshing? If you don’t have the time or expertise in your own department, I have a legal background and considerable experience in tailoring HR documentation to organisations’ unique needs

Email me here:

Three Cups of Tea

September 29, 2017 

In today’s fast paced world of instant communication, short deadlines, e-mail, text, online chat, social media, speed networking and deal-making, I think we can all agree that the old fashioned art of relationship-building has been somewhat diminished in its importance, if not lost altogether?

It wasn’t always this way. When I started work in the City of London in the late 1970s, the senior partners would regularly disappear for lunch with clients at around 12 noon and, more often than not, wouldn’t be seen again until the next morning.  And when I worked in Hong Kong in the late 1980s, I remember the most respected networkers were those who typically blocked out their lunchtimes every day to meet with people who, if not now, might be useful connections in the future. 

Despite how this might sound now, this investment in relationship-building usually paid off in terms of acquiring new clients, generating more revenue and increased profitability, and the expenses involved were regarded as the acceptable “cost of doing business”. To prove the point, most Governments around the world regarded these expenses as fully tax deductible, as long as you could find the receipts!

Without doubt, the long business lunch, if not a quick chat over a sandwich at your desk in between meetings, is definitely a casualty of the online age, and is now regarded as an extravagance, if not a disgraceful indulgence reminiscent of a bygone era!

These days we do business with people we hardly know, and possibly don’t even like, assuming we can get them to sign up to a water tight contract drafted by a highly paid lawyer and do as we promise.  In this post industrial age, with an ever-expanding army of lawyers and standard contracts at your disposal, you can simply sit behind your computer and do business with anyone you want, almost anywhere in the world, with an electronic signature and the click of a mouse!

Until now, that is…

Despite the significant changes that have taken place during my working life in the western world, there is still one country that does business the old fashioned way, and that is the People’s Republic of China.

We are now all impacted by the rise of China, a country which lay dormant until only thirty years ago, but is now the second largest economy in the world and, growing at over 6% per annum, will soon overtake the USA as the largest economy with a population over 1.3 billion and a rapidly growing number of cashed up middle class consumers (currently 300 million and expected to triple in size by the end of the next decade).

In the past 10 years, since the Global Financial Crisis of 2007, China has launched an army of new corporate names on to the global scene, including Alibaba, Huawei, Tencent and Haier who are already disrupting e-commerce industries around the world and, among many other names which we haven’t even heard of yet, will be the brands to watch in the next 10 years as they take on some of the bastions of traditional western institutions in financial services, healthcare, education, agriculture, real estate and others. As we approach the end of the beginning of the Asian Century, the next decade will be dominated by Chinese entrepreneurs, investors and private enterprises with deep pockets as they reach out and grasp the opportunities that were denied to their parents, grandparents and ancestors.

Faced with threats of new competition, disruption and unfamiliar business practices, Western leaders need to decide how they’re going to respond to the rise of China as a global force. One option is to ignore it altogether and hope it goes away, a tactic that worked well in the face of similar threats posed by the rise of Japan in the 1980s. Another option, and one which I would recommend as a starting point, is to embrace this opportunity and engage with Chinese investors and entrepreneurs while they are going through their ‘learning phase’ and upgrading their systems, processes, products and governance to compete on a global scale against established western institutions. This presents a once-in-a-lifetime opportunity for western entrepreneurs, SMEs and business leaders to jump on a train which has well and truly left the station.

However, despite some of China’s significant economic advances in recent times, their approach to doing business remains refreshingly similar to the way they’ve done business over the past one thousand years i.e they only do business with people they know, like and trust. There are no short cuts. If you want to business in or with the Chinese, it needs to be more than just a transaction.

There is a story about a traveller who found that, in order to be welcomed into an eastern family, he would be asked to take three cups of tea. The first cup was taken as a stranger, the second cup as a friend and, if he was offered a third cup, he would then become part of their family. A place where trust was given freely and unconditionally, and from which he would forever be looked after.

I often use the “three cups of tea” metaphor to describe the journey that westerners have to take to be truly accepted in China.  As a foreigner doing business with Chinese people you are a stranger, no matter how much they appear to like you, trust you and respect you. The Chinese are gracious, generous and flattering hosts and often give the appearance of welcoming you as friends and business partners but you will never gain their real trust until you have invested deeply in the relationship. This requires some old fashioned relationship-building skills and etiquette which, as mentioned above, we seem to have lost, forgotten or ignored in recent times.

So, next time you get presented with an opportunity to do business with a Chinese company, investor or entrepreneur, think of it as an opportunity to build a relationship not a transaction. Ask open questions, listen carefully to the answers and think about how you can progress the relationship to another level (the second cup of tea). Leave the quote, proposal or contract in the drawer, take your Chinese guests out for lunch, exchange gifts, tell stories and laugh a lot. You’ll be surprised how old fashioned relationship-building can lead to real business opportunities. But only if you’re willing to take the three cups of tea!

Beware Social Contagion

A Bob Pritchard Insite 

If you mix with successful people you are 5 times more likely to be successful.  If you associate with losers, reserve your park bench today. If you mix with heavy drinkers you are a certainty to become a solid drinker…and so it goes. 
The journal, Royal Society Open Science, study shows that you can actually  catch a good mood or a bad mood  from your friends.   

The new study adds to extensive research that shows that  happiness  and  sadness as well as lifestyle and behavioral factors like  smoking , drinking  obesity ,  fitness habits  and even the ability to  concentrate —can spread across social networks, both  online  and in real life. This new study measured social and mood changes over time, and how friends actually influenced each other, and helped rule out the possibility that similarities between friends exist simply because people tend to gravitate toward and hang out with others like themselves.

The research looked at 2,194 high school and college students and used a mathematical model to look for connections among friend networks.
Overall, kids whose friends suffered from bad moods were more likely to report bad moods themselves—and they were less likely to have improved when they were screened again six months to a year later. When people had more happy friends, on the other hand, their moods were more likely to improve over time.   Symptoms related to  depression —like helplessness, tiredness and loss of interest—also followed this pattern, which scientists call “social contagion.”  These negative feelings do spread across networks and do have important health implications.
If you hang your hat with a bunch of pessimists who believe the world is out to get them and there is nothing worthwhile, the whiners and complainers, you will become just like them, even if you are initially a positive individual. . If you hang around those people who are the depressing, angering, blamers, you will become just like them. 

If you hang out with a group of successful, positive-minded individuals who believe in taking responsibility for their lives, you will become a proactive individual who shapes his/her future.
You really are only as good as the company you keep, pick your associates carefully.


David Keroen wrote a blog about the impirtance of a positive attitude and the traits that separates success from failure. Below are the 16 differences between successful people and unsuccessful people that Andy Bailey shared with him 

1. Embrace change vs. Fear change

Embracing change is one of the hardest things a person can do. With the world moving so fast and constantly changing, and technology accelerating faster than ever, we need to embrace what’s coming and adapt, rather than fear it, deny it or hide from it.

2. Want others to succeed vs. Secretly hope others fail

When you’re in an organization with a group of people, in order to be successful, you all have to be successful. We need to want to see our co-workers succeed and grow. If you wish for their demise, why even work with them at all?

3. Exude joy vs. Exude anger

In business and in life, it’s always better to be happy and exude that joy to others. It becomes contagious and encourages other to exude their joy as well. When people are happier they tend to be more focused and successful. If a person exudes anger, it puts everyone around them in a horrible, unmotivated mood and little success comes from it.

4. Accept responsibly for your failures vs. Blame others for your failures

Where there are ups, there are most always downs. Being a leader and successful businessperson means always having to accept responsibility for your failures. Blaming others solves nothing; it just puts other people down and absolutely no good comes from it.

5. Talk about ideas vs. Talk about people

What did we all learn in high school? Gossip gets you nowhere. Much of the time it’s false and most of the time it’s negative. Instead of gossiping about people, successful people talk about ideas. Sharing ideas with others will only make them better.

6. Share data & info vs. Hoard data & info

As we all learned in kindergarten, sharing is caring. In social media, in business and in life, sharing is important to be successful. When you share you info and data with others, you can get others involved in what you are doing to achieve success. Hoarding data and info is selfish and short-sighted.

7. Give people all the credit for their victories vs. Take all the credit from others

Teamwork is a key to success. When working with others, don’t take credit from their ideas. Letting others have their own victories and moments to shine motivates them and in the long term, the better they perform, the better you’ll look anyway.

8. Set goals and life plans vs. Do not set goals

You can’t possibly be successful without knowing where you’re going in life. A life vision board, 10 year plan, 3 year forecast, annual strategic plan, and daily goal lists are are useful tools of the mega-successful people in your life. Get your vision and goals down on paper!

9. Keep a journal vs. Say you keep a journal but don’t

Keeping a journal is a great way to jot down quick ideas or thoughts that come to mind that are not worth forgetting. Writing them down can lead to something even greater. You can even use mobile apps or your Notes function in your phone. But don’t fool yourself by saying you keep a journal and not following through.

10. Read every day vs. Watch TV every day

Reading every day educates you on new subjects. Whether you are reading a blog, your favorite magazine or a good book, you can learn and become more knowledgeable as you read. Watching television, on the other hand, may be good entertainment or an escape, but you’ll rarely get anything out of TV to help you become more successful.

11. Operate from a transformational perspective vs. Operate from a transactional perspective

Transformational leaders go above and beyond to reach success on another level. They focus on team building, motivation and collaboration across organizations. They’re always looking ahead to see how they can transform themselves and others, instead of looking to just make a sale or generate more revenue or get something out of the way.

12. Continuously learn vs. Fly by the seat of your pants

Continuously learning and improving is the only way to grow. You can be a step above your competition and become more flexible because you know more. If you just fly by the seat of your pants, you could be passing up opportunities that prevent you from learning (and growing!)

13. Compliment others vs. Criticize others

Complimenting someone is always a great way to show someone you care. A compliment gives a natural boost of energy to someone, and is an act of kindness that makes you feel better as well. Criticizing produces negativity and leads to nothing good.

14. Forgive others vs. Hold a grudge

Everybody makes mistakes; it’s human. The only way to get past the mistake is to forgive and move on. Dwelling on anger only makes things worse – for you.

15. Keep a “To-Be” list vs. Don’t know what you want to be

A “To-Be” list is a great way to strategize for the future. I want to be an elected official one day. I want to be a TED speaker. I want to be the CEO of a public company. I want to be a great father and husband. Unsuccessful people have no idea what they want to be. If you don’t know what you want to be, how can you achieve success? What do you want to be?

16. Have Gratitude vs Don’t appreciate others and the world around you.

Moments of gratitude, each and every one, transform my life each day- and unquestionably have made me more successful and more happy. The people who you are grateful for are often the ones who have a huge part in your success. Be sure to thank everyone you come in contact with and walk with a spirit of gratitude and appreciation and even wonder, about the world around you. Gratitude is the ultimate key to being successful in business and in life

The 6 most common reasons for procrastination

Great insights By Andrew & Angela Smith from Lifestyle Tradie

1. Limiting Beliefs

You may experience one part of you saying ‘Go for it’, while another little voice lurks around saying ‘Don’t be ridiculous, you’re not good enough to do that!’

We all have our own beliefs made up from religion, society, our parents, peers and partners. In may ways, our beliefs help determine who we are and how we live our life. Yet these beliefs can also limit out lives and become barriers that we need to overcome, hence the term ‘limiting beliefs’.

The same thoughts are played over and over in our mind. The positive strengthen you but those that are negative, weaken you.

Break free from limiting beliefs by examining your mind. As you become increasingly aware of the thoughts you are having, you are already one step to knowing what to change them to. If you can change the thoughts, you can change your beliefs.

2. Lack Of Clear Goals And Direction

Procrastination may be an indication that you don’t really know where you’re going in the grand scheme of things, and how today’s tasks will help you get there. There may be no clear links between the two.

Your immediate attention needs to be focused on understanding what you want, your direction, and hence this will give you a clear understanding of your future and hence confirm what actions you need to take to get there.

3. Lack Of Focus

Focus tends to slide when your plans for how you’re going to reach your goals and dreams aren’t clear enough.

To overcome this, break your goal down from the big picture to the smaller steps you need to tick off to get your end result.

4. Lack Of Passion

Do you really enjoy what you’re doing? Or are you spending time doing things that just don’t float your boat?

To overcome this, delegate those tasks you hate to someone else so that you can focus on what really drives your passion. Or shift your activities around so you spend more time doing what it is you really love.

5. Overwhelmed

Procrastinating becomes common when your ‘to do list’ is just so long that you don’t know where to start.
To overcome this, break up the ‘to-do’ list into priorities. A-C (A Being the most important), select 1 item you will do today and put the list out of sight. Out of sight, out of mind.

6. Lack Of ‘Oomph’ Or Energy

Are you just a bit too weary or flat to get on with it?

Sometimes we have mornings or days where the energy simply doesn’t flow. If it’s a one-off, make sure you head to bed early tonight, or even consider a ‘stay home day’ if it’s possible, to catch up on what’s most likely much needed sleep. Treat yourself to a few super-healthy fruit smoothies to boost your system too.

If procrastinating is not a one-off, you may need to look at your diet or lifestyle to get that much needed energy back.

If there’s nothing more behind your procrastination for a specific task than a clear-cut case of the ‘can’t-be-bothered’, then sometimes there’s no point battling it.

Go and do something else to get yourself refreshed and revitalised for tomorrow.

How to generate 300k blog views per month

From Jeff Bullas blog a great article by Pauline Cabrera

How I Generate 300,000 Unique Blog Visitors Per Month

Alright, so you’ve taken the plunge and decided to start your own website. Love it.

It shows that you’re serious about your business. You may have even made some financial investments, via design or web hosting.

Whatever it is, just know that the time you’re putting in, and the money you’ve spent will come back to you.

Now that the pep talk is out of the way, we need to face certain realities.


I’m sure it’s no secret to you guys how crucial web traffic is if you want to grow your business.

Despite all of your hard efforts, something just isn’t clicking. You don’t have to feel alone.

Many bloggers just starting out can barely crack 100 visitors a day, let alone thousands.

As a fellow blogger, I know EXACTLY how you guys feel because I was once there. There is no secret formula. You just need a strategy.

Here’s the overview of my users in 2016 for See how I’ve consistently generated 300,000+ users per month throughout the year?

Here’s what you can do to generate a big amount of traffic in no time:

1. Invest in social media marketing

I’ve learned that every social media channel is different. Some networks may work for you while others may not.

While I use every major social media network myself, I choose to focus on two channels – Facebook Groups and Pinterest. I did invest in other social networks too but I figured that only these two work well for me, mostly because of my niche.

Check out this stat from 2016: (see how Pinterest and Facebook bring the most social traffic?)

In Pinterest, most of my own pins generate thousands of repins. Some of them get over 10,000 repins. My Pinterest generates over 900,000 views per month. In Facebook, I started a group where bloggers help promote each other. Now it has over 7,000 members and 100+ bloggers active daily.

Image Source: Pinterest

How did I do this? Besides reading a lot of tutorials, I also followed some successful people and observed how they use social media. Like they say, learning from the best is always one of the best methods to generate ideas and techniques.

Lesson here? Be active on all social media by using a scheduling tool (to save time) but only focus on those that work well for your niche. Determine where your target audience hangs out the most. Each network works differently so research for tutorials on how to promote on each social network effectively. Lastly, watch how your competitors use social media.

Here’s what I’ve noticed:

  • Pinterest works well for those who are in the creative industry (bloggers, fashion, makeup, weddings). Most people use Pinterest to search and curate ideas.
  • Facebook works well for those who are in the entertainment industry. The audience here usually likes and/or shares content that sparks emotion.
  • Instagram works well for those who are in the creative industry as well. It’s similar to Pinterest but you share your own photos and you need to be active daily in order to make it work well for you.

Here are some useful tutorials: Generate Traffic from PinterestDriving More Facebook TrafficHow to Grow Followers on Instagram

Social media should be a part of your daily marketing and that is a non-negotiable – at least until you are able to build up a big enough following.

2. Provide freebies that your target market craves

People think that in order to sell, that making money must be their entire focus.  Of course, you want to make money.

But that doesn’t mean you can’t throw out a free nugget of wisdom every so often for your new or loyal visitors.

People LOVE free. If you keep churning out free content that is relevant, you create trust with your visitors. The more they trust you, the more often they will visit your site, and eventually purchase whatever product or service you are selling.

I use this tactic all the time and it works.

In my blog post, 100+ Blog Post Title Templates That Grab Attention, I break down the simple, yet effective way to create catchy blog titles. Here’s an example:

This article really generated a lot of positive feedback because, not only did I write about what works and what doesn’t, but I also provide over 100 title templates for them.

People need information but they don’t necessarily have a lot of time to implement the new information they are absorbing.

This step-by-step formula made it easy for people to create powerful titles, without having to waste precious brain power to create them.

This gives entrepreneurs more time to focus on their business, rather than small details that can often drive people crazy.

What do I get in return? I’ve been racking up relevant backlinks and email subscribers. More backlinks = better search rankings = more traffic = more email subscribers.

This is Google GOLD!

3. Prioritize email list building 

Imagine, I started prioritizing this method after about a year of blogging and I really wish I started earlier than that.

As of 2017, here’s my current number of subscribers – 100K!

It does bring a decent amount of website traffic, and no it’s really not as hard as you think.

Here are the methods I use to generate subscribers:

  • Offer an incentive. Remember, people love free stuff. So offer them something they crave in exchange for their emails.
  • Place your opt-in in multiple places. Create several catchy opt-ins and place them somewhere visible on your website. This can be done via pop-ups, top bar, bottom right or within your blog posts.
  • Make it easy to subscribe. Remember, you want to make people’s lives easier. Only request 1 or 2 pieces of information (email and name).
  • Take advantage of your most popular blog posts. This is actually the most effective method for generating subscribers. 50% of my subscribers come from my most popular blog posts. Check your most popular pages via Google Analytics and offer freebies that are relevant to the current article. For example, you’re offering advice on how to write a catchy title, create a template for them with sample title templates.

You can check out my website ( and see how I place my opt-in forms. There is one on the top, there is one pop up, some within my blog posts and at the bottom of every blog post.

Here’s an example post:

Encourage your readers to subscribe by using beautiful visuals and an effective call to action button. Let them know exactly what they’re getting.

4. Make your content easy to read

Remember, one of your goals is to make a good impression (to keep your visitors coming back).

You want people to remember that your content is easy to follow or scan. You don’t want to scare them off with lengthy, uninterrupted text.

Organize your content in an easy-to-follow format. This includes everything from having images that are big and clear, to making sure your content is easy to read.

Here’s what I do:

  • Keep your paragraphs short. I like to break up my paragraphs, so users don’t get bogged down by too many words. When you break up the paragraphs, users can read a lot faster. This is particularly useful for articles, which are over 1,000 words.
  • Use lists. Not only does it make your content look more appealing but it also give your readers a visual break.
  • Use readable fonts. Use fonts that are easy to read. I recommend using commonly-used ones such as Arial, Georgia, Times New Roman or Trebuchet MS. Do not use less than 12px in size.
  • Use visual aids. Keep your readers’ attention and make reading a lot more enjoyable with relevant and appealing visuals.

5. Infuse SEO

SEO has always been my most favorite method for driving website traffic. Here’s a stat from Google Analytics. In 2016, about 70% of my visitors came from search engines. Amazing, right?

Let’s take a look at this example post with over 1.8 million views:

When you type “Twitter Header” or “Twitter Cover” on most search engines, you will see that my The New Twitter Header Dimensions + Templates Included (2017) post is on the first page of the Google search.

Why? Not only is it useful, but it’s also optimized for search engines.

See how I use long tail keywords in the post title itself? Instead of just using “Twitter Cover Dimension”, I added “NEW” and “2017” because I know Twitter keeps changing their layout, and people would always search for the latest and most updated template.

Here are some other methods I use to get better search rankings:

  • Generate backlinks. In order to generate backlinks, create useful content, provide freebies and link to authority websites. Be active on promoting your content by spreading out on social media, engage with other bloggers within your industry, and guest post for high-quality blogs.
  • Use keywords effectively. Determine what keywords you need to use by defining your target market’s wants and needs, and by watching your competitors. Here’s a good guide for you.
  • Improve user experience. One of your goals is to get visitors to stay longer on your website and decrease your bounce rate. How? Make your website responsive (mobile friendly). Use a reliable web hosting company. Remember, your website’s speed impacts search ranking so be sure to choose the right web hosting for you. Make your website easy to navigate and easy to scan (ask yourself: when you go to your website, do you immediately understand what it’s all about?)
  • Apply on-page SEO methods. I optimize my content for search engines by using SEO-friendly URLs, linking to authority websites, using ALT tags on images, removing duplicate content, optimizing meta tags, using headings and doing internal links effectively.

Wrapping up

You may be feeling all alone when it comes to increasing the traffic of your website. But I promise you that if you start implementing these tips, you will experience massive amounts of growth in no time!

What are your favorite ways to increase traffic? Time to share!

Guest Author: Pauline Cabrera is a digital strategist based in Toronto, Ontario. She helpsbloggers & businesses get noticed online using effective internet marketing strategies combined with web design, SEO + email marketing.