Forgive others for your sake

Great Insite by Kala Philip



Reflection - Forgive others for your sake !
“When you cling onto bitterness towards others, they own a part of you. They dirty you.

By forgiving them, you take away their power – whether it is fear, disgust, resentment, envy, loathing, a sick feeling in your stomach that they get to live out their life happily despite their abhorrence as a human being – your act of forgiveness eliminates all of that negativity lodged within you.” ๐Ÿ’•

3 tips when organising minutes from meetings

By Josh Munane



Over the past 15 years of taking minutes - I have found that  3 simple processes ensure that my minutes are organised and accurately reflect the meeting.

Coloured Pens: OMG! This was a game changer for me, especially at board meetings where multiple people would speak and often all at once! In order to keep track of who was speaking, I would assign each person a colour... (my coloured pen collection has at least 15 different colours maybe more) so that when I would refer to notes I would know that John spoke here (orange) and Judy asked him a question (pink). It saved me a lot of time writing peoples names over and over and over again.

Type your minutes with 4-6 hours: Always do them while they are fresh in your mind. Your recollection of conversations diminishes the longer you leave your notes sitting there, so a quick turnaround not only gets the minutes off your pile of to-do stuff, it also keeps meeting attendees happy because you're efficient.

Compare notes: I found in every meeting, someone else took their own notes and that isn't a slight on you it is a blessing in disguise! If John and Sue were busy disagreeing about the latest budget numbers, you can often miss something because you are focusing on what they are saying so you can get it down. I learnt quickly that asking others for their notes of the meeting will help give a more accurate reflection but may also jog your memory about something you may have missed or forgotten. 


Organising yourself is key to being an effective minute taker. Get organised and you will find that it's not all bad!

Prism or Laser?

Great Insite by my friend Robert Glazer rglazer@acceleration-partners.com
Understanding the fundamental difference between a prism and a laser can predict success in life and business.
Allow me to explain.
A laser takes light and amplifies it, turning it into a powerful, focused force. It creates heat.
By contrast, a prism refracts light and disperses it into several different color streams that lack any heat or power.
I can’t think of a better analogy to describe different people’s approaches to life and achievement.
A great example of this is what I will call the “prism entrepreneur,” who, for conceptual purposes only, we will refer to as Paul.
I have met a lot of Paul’s over the years. After some early success in his business, Paul gets over-confident and distracted. He starts doing a lot of new and different things and gets excited about starting (not finishing) new projects and businesses. His thought process is that, by putting a lot of his time into more things and dispersing his energy, he’ll be more successful.
Here’s the rub with this approach. If I check back with Paul 6-12 months later, he’ll most likely have started losing (or lost) focus, his initial business will have hit an “unexpected” rough patch and the new projects/businesses that he started are either in trouble or shuttered.
Are there exceptions to this? Sure. But more often than not, this is the typical trajectory.
Prism entrepreneurs like Paul are often doing a lot, but are not getting a lot done. While it can feel rewarding in the moment, they are riding the hamster wheel. I speak from experience as I’ve been Paul many times in my career. I have learned through repeated failure, however, that doing more has almost never worked. From my experience, better outcomes occur by stepping back, doing less and simplifying my life or business.
On the flip side is the “laser entrepreneur,” who we will call Lisa. Lisa is focused, has a plan and, upon seeing early success, she does not deviate course or get distracted. When Lisa sees that her plan is working, she doubles down on her current strategy, stays the course and focuses on excellence and being the leader in her market.
She eliminates distractions and stops doing things that don’t support her goals or values. Almost always, she achieves success faster than she could have imagined.
I think many of us tend to get enamored with the Paul’s. Our perception is that people who do a lot, renaissance men/women if you will, are more successful. The reality is that most of the data and real- world experience shows the opposite.
We only have so much time and energy to give. As such, applying it in a focused way produces better results. What might confuse us, however, is that there are many people who look like Paul’s, but are really Lisa’s. They have a carefully selected portfolio of business, interests or activities that support the same long-term goals and values. And not only do they reinforce each other congruously, there’s often a multiplier effect.
2018 is well under way. As you head into a new month of a new year, it’s time to decide… do you want to be a Lisa or a Paul?
Taking that a step further, it’s also the time to identify the Lisa’s and Paul’s in your teams and in your life.
The best advice I would give anyone is, pick a direction or focus, simplify and eliminate distractions. Don’t let everyone else’s priorities or distractions become yours.
web version
Quote of the Week
“I don’t care how much power, brilliance or energy you have, if you don’t harness it and focus it on a specific target, and hold it there you’re never going to accomplish as much as your ability warrants.” - Zig Ziglar
Have a great weekend!   

Robert Glazer
Founder & CEO, Acceleration Partners

Compromise and empathy - listen!!

Great  post on collaboration and a few comments - from  Ben Wise


My wife's Catholic. I'm Jewish.

She practices yoga. I'm into mixed martial arts.

She doesn't have a Facebook account. I earn a living by ghostwriting social media content.


We're as far apart as the sun and the moon.


And yet, if there's one thing I've learned throughout the years, it's that communication, compassion, and care overcome all differences.


Whatever disagreements we may have, so long as we are both willing to listen and hold each other's thoughts, feelings, and convictions as valid and true—


We'll find the middle ground.

A way forward.

A higher truth that synthesizes both our realities.


I've come to learn that this is true in all relationships. Whether at work, with a spouse, or kids.


If you're willing to let go of your opinion—even if only for a moment, to become an empty vessel for another's story—magic will happen.


More often than not we're busy dismissing other people's narratives. Or we try to fix their problems or impose our own ideas.


But what I've understood is that every single person on this planet yearns to be deeply listened to.


And when that happens, something in our shared humanity comes forward and shines brightly.


Some comments 


Patrick Hliva Absolutely with you on this.

The 3 sides of every story, yours, mine and the Truth... how could one be always certain that he/she knows/aware of the Ultimate Truth... therefore one can yearn and aim to grow and evolve constantly but also always have a humble and open-minded approach with a will to change for the better. Whatever that might mean ;) 

Shal-OM


From Alex Preach brother! ๐Ÿ™ This hits home for me. Appreciate you sharing!


From Daniel - Inspirational, true to the core and down to earth. Human compassion it is not just a feeling but also your experience based on your real life and if you love your partner, to compromise vis s vis your different opinions it is the solution for a successful marriage


What is your experience ?



A True Toy Story: LEGO’s Incredible Turnaround Tale

Great article sent to me from the Amy Mills of the CFO centre www.cfocentre.com.au

The story of how LEGO, the family-owned toy company went from teetering on the brink of disaster and hemorrhaging cash to delivering the highest revenues in its entire history and being voted the 2017 Most Powerful Brand in the World makes for a truly inspirational tale… 

 

Fourteen years ago, LEGO’s Head of Strategic Development Jรธrgen Vig Knudstorp delivered the kind of assessment that most managers would gladly superglue their own ears shut to avoid hearing.

“We are on a burning platform, losing money with negative cash flow and a real risk of debt default which could lead to a break-up of the company,” warned Knudstorp at that meeting.

He’d discovered during six months of examining the company that there was a lack of profitable innovation, according to David C. Robertson, author of ‘Brick by Brick: How LEGO Rewrote The Rules Of Innovation And Conquered The Global Toy Industry’.

“LEGO had plumped up its top line, but its bottom line had grown anorexic. All the creativity of the previous few years had generated a wealth of new products, but only a few were actually making money,” wrote Robertson. “To make matters worse, the LEGO Group’s management organisation and systems, shaped by decades of success, were poorly equipped to handle a downturn.”

The company’s management team—twelve senior vice presidents who oversaw six market regions as well as such traditional functions as the direct-to-consumer business and the global supply chain—didn’t collaborate but instead operated in their own silos.

The result was that the LEGO Group was expected to suffer a thirty percent fall in sales with $333 million in operating costs. It had a negative cash flow of more than $214 million.

By the end of the year, it was likely to default on its outstanding debt of nearly $1,070 million. Its net losses were likely to double the following year.

Knudstorp’s stark assessment should have come as no surprise. Something was going badly wrong at LEGO HQ Denmark: in the years from 1932 through to 1998, the company had never made a loss but from then on, the losses had increased year by year. First there had been a little loss in 1998 but by 2003—the year of Knudstorp’s no-holds barred assessment—that had grown to something deeply worrying.

Much worse results followed a year later when the company recorded its biggest ever loss of about $375 million. By then, Knudstorp had been appointed CEO.

“In 2003, we pretty much lost thirty percent of our turnover in one year,” he told Diana Milne in ‘Business Management Magazine’.

In 2004, the company had a further ten percent fall in turnover. “So, one year into the job, the company had lost forty percent of its sales. We were producing record losses and cash flows were negative. My job was how to stop the bleeding.

“We had to stabilise sales and cut costs dramatically to deal with the new reality of selling forty percent less than we had done two years earlier. We had too much capacity, too much stock. It was sitting in the wrong countries. The retailers were very unhappy.”

Knudstorp, a former McKinsey analyst, told James Delingpole of the ‘Daily Mail’, “We had a dress rehearsal of the world financial crisis: a strong decline in sales and a massive increase in our indebtedness.”

The losses were partly a result of the company’s attempt to diversify in the late 1990s, in the belief its brightly coloured building bricks were losing appeal and were under threat from computer games and the internet.

It was coming under pressure from other toy manufacturers since the last of its plastic toy brick design patents had run out in 1988 and the monopoly it had enjoyed for so long in the plastic toy brick market had begun to erode.

LEGO’s diversification saw it expand the number of theme parks it owned in a bid to help increase visibility of the LEGO brand across key markets. This was despite it having little hospitality experience. Unfortunately, these capital-intensive developments didn’t provide anywhere near the expected returns.

And the company had dramatically expanded the number of products in its portfolio, according to the ‘Brick By Brick’ author. In the years 1994 through to 1998, it had tripled the number of new toys it produced.

“In theory that was a good thing: experimentation is the prelude to real progress,” wrote Robertson. … “Problem was, the LEGO Group’s once-famous discipline eroded as quickly as its products proliferated.

“Production costs soared but sales plateaued, increasing by a measly five percent over four years,” Robertson said.

The company had little idea which products were making money and which were failing to produce an adequate return on the sometimes-heavy tooling investment, according to a case study from John Ashcroft and Company.

LEGO had even created its own lifestyle clothing range and brand shops and launched TV series, DVDs and video games.

So, by the time Knudstorp delivered his assessment, the company was in serious trouble.

The Turnaround Begins…

Which is why with the help of CFO, Jesper Oveson (former Chief Financial Officer of one of the largest banks in Scandinavia, the Danske Bank), Knudstorp began to make sweeping changes.

Oveson discovered there was an inadequate degree of financial analysis within the company. While there was a profit and loss account by country, there wasn’t product analysis or line profitability, according to John Ashcroft and Company. In other words, the company didn’t know where they made or lost money. Likewise, the theme parks were a massive cash drain but no-one knew why.

The two men decided on a short-term life-saving action plan rather than a long-term strategy for LEGO, which would involve managing the business for cash rather than sales growth. Key moves included:

  • Setting financial targets. Ovesen introduced a near-term, measurable goal of 13.5% return on sales benchmark and established a financial tracking system—the Consumer Product Profitability system. It measured the return on sales of individual products and markets so the company could track where it was making and losing money. Every existing or proposed product had to demonstrate it could meet or surpass that benchmark.
  • Cost-cutting (including cutting 1,000 jobs)
  • Improving processes (many processes were outsourced which meant employee numbers could be cut by another 3,500)
  • Managing cash flow
  • Introducing performance-related pay
  • Reducing the product-to-market time.
  • Selling the theme parks and slowing retail expansion.
  • Cutting the number of components from almost 7,000 down to about 3,000.

The result of these and other changes was that LEGO recovered and went on to become the most profitable and fastest-growing toy company in the world. During the worst of the recession in the years 2007 through to 2011, for example, LEGO’s pre-tax profits quadrupled. Its profits grew faster than Apple’s in the years 2008 through to 2010.

LEGO the Super-Brand

LEGO’s success has continued. Last year, LEGO (now being run by Bali Padda as Knudstorp has moved into a role where he can expand the brand globally) announced its highest ever revenue in the company’s 85-year history.

And it overtook Ferrari and Apple to be voted the world’s most powerful brand. Each year, Brand Finance, a leading brand valuation and strategy consultancy, puts thousands of the top brands around the globe to the test to find the most powerful and most valuable of them all. This year, LEGO won.

“LEGO is the world’s most powerful brand,” it announced. “It scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index such as familiarity, loyalty, staff satisfaction and corporate reputation.”

Its appeal to children and adults in this tech-centred world also garnered praise from Brand Finance.

It continued, “The LEGO movie perfectly captured this cross-generational appeal. It was a critical and commercial success, taking nearly $580 million since its release a year ago. It has helped propel LEGO from a well-loved, strong brand to the world’s most powerful.”

Which goes to show that even when disaster seems certain, it is possible to revive an ailing company. Of course, it helps to have a top-level financial advisor working with you to ensure the changes you’re making are the right ones.

What To Do If Your Company Is Suffering A Cash Flow Crisis

If your company is in dire straits, take action now—don’t imagine you can wish the crisis away or continue to do whatever you’ve been doing in the hope things will get better. They won’t.

Until you identify and fix your cash flow problems then put systems in place for managing cash flow, your company is at a very grave risk of insolvency.

Without well-defined and well-managed strategies to avoid running into cash flow problems and a plan to improve cash flow if such problems should arise, your company will continue to flounder.

Fortunately, you don’t have to do it alone. The CFO Centre will provide you with a highly experienced part-time-CFO with ‘big business experience’ for a fraction of the cost of a full-time CFO.

He or she will assess your company’s cash flow position and take the following steps:

Identify and address all the immediate threats to your business

Prevent cash flow problems from recurring and

Instigate the use of regular cash flow forecasts.

Having control of your company’s cash flow will allow you to operate within your means, and move away from a ‘feast and famine’ situation that plagues even the largest companies.

Having the right cash flow management processes in place and being able to spot peaks and troughs in trading to improve cash flow is one of the most critical components of any finance function.

Put an end to your cash flow problems now by calling the CFO Centre today. To book your free one-to-one call with one of our part-time CFOs, just click here.

Sources

Brick by Brick: How LEGO Rewrote The Rules Of Innovation And Conquered The Global Toy Industry’, David C. Robertson & Bill Breen, Crown Business, 2013

How LEGO Became The Apple Of Toys’, Jonathan Ringen, ‘Fast Company’, August 1, 2015

How LEGO clicked: the super-brand that reinvented itself’, Johnny Davis, ‘The Observer’ magazine, June 3, 2017

LEGO Annual Report 2016’, www.LEGO.com

‘The LEGO Case Study 2014’, John Ashcroft and Company

‘When LEGO lost its head- and how this toy story got its happy endingJames Delingpole, ‘The Daily Mail’, December 18, 2009


Giving the Elderly the dignity they deserve!



The essential components of a successful start-up are a good idea and the cash to launch it. Securing the latter can be tricky for would-be entrepreneurs who lack the means to self-fund their ventures.

It was for former nurse and Group Homes Australia founder Tamar Krebs. She went cap in hand to investors 37 times in 2011, before securing a backer for her concept of small, community-based care homes for elderly Australians with dementia. Seven years on, the company has 10 facilities in and around Sydney – proof that Krebs was on the money with her vision of offering a high-quality alternative to the large, institutional facilities which dominate the aged care sector.

“Persistence, patience and never giving up on your dream is key.”

Believe in your idea strongly enough and keep chipping away until you find someone else who does too, Krebs advises: “Persistence, patience and never giving up on your dream is key.” 

So what is the magic formula for Group Homes Australia?

Having a clear why!!! Giving the elderly the dignity they deserve !!

"The model is based on individualising people as opposed to institutionalising them," Krebs says. "The residents wake up in their own time. They get to participate in the cooking, the baking, the gardening and the shopping – to their capacity." 

Under its business model, a staff of six to 10 appropriately trained staff run each home. A head office structure sits above the business to look after administration.

Some cool testimonials from our latest BSIL Diploma Leadership and Management Course

Very Proud of some of the feedback from our Leadership Trainer and Guru Steve Fearns
Throughout 2017 which is now my 5th year delivering Leadership programs for BSI I continue to receive feedback that makes me so proud to be a Leadership Trainer. Like you so often say it's all about creating a legacy and this feedback reminds me why I do what I do and love doing it 
This is some feedback from my last DOLAM Leadership program in 2017...
"I’ve been through many courses over the years and was nothing like anything I’ve done before. The program and Steve as the presenter were very influential and inspiring. I came in thinking I would learn about myself, and whilst I did, I really found out more about everyone else and understanding them. Great course, thankyou Steve. I am already implementing some aspects now and will continue to do so." - Bradley Paton, H&K International
"This is the only course I have ever attended where I have learnt so many strategies, ideas and skills to achieve company goals/results, personal goals/results. By the amazing influence of Steve Fearns I have made some major changes/transformations both personally and with work. The learnt info is embedded through memorable experiences. Steve is an exceptional trainer and the program has been so engaging. Not once did I look at my watch to see when the next break was, in fact I was amazed how quickly the time went. Every day I learnt many things. Thankyou for the knowledge and the influence of Steve." - Melissa Ward, BOC
"Awareness has been the biggest take out from this course. It has also shown me to observe my surroundings and people more. Steve’s engagement makes the day feel short but has ability to tie/link all lesson learnt in the real world. If this course was presented any other way the lessons would be laborious and mundane." - Ben Price, LG Electronics
"This was a very interactive and enjoyable program. There was no moment where I was bored or felt left out. The flow of each subject was brilliant as it felt like a journey which connected. I would and have recommended this to others. Steve was AMAZING!! His ways of finding examples to help understand each subject is brilliant. There was the right amount of slides vs interactions with one another. I loved the sense of humour brought in and that he remembered something about each person. Thankyou Steve for this experience and helping me to develop." - Sofhia Hussein, BOC
"As I have attended many courses, I expected it to be another push of ‘sit & listen’ however I was un-expectantly surprised with the course material and Steve as a presenter. It was lively, fun and informative. 10/10 would do again. Steve was an awesome presenter." - Joshua Kerr, BOC
"Best structured, planned out management course I have ever attended (and there have been a few). Great balance between structure and spontaneity. Love how it builds up and the use of projects and course work to bring home the points. Steve ‘Meerkat’ Fearns is unique and what makes this course. BSI need to hold onto him with both hands as he will take them to new levels." - Garry Patterson, H&K International
"The program was high energy and incredibility engaging. I personally (at least now) think that this particular program style should be mandatory. It’s a shame that Steve’s enthusiasm can’t be an education industry standard as he makes the experience fun and genuinely interesting. You walk out wanting to make a change! I’ve come out of this program with a level of confidence I never knew I had. It’s been an incredibly fulfilling experience. THANKYOU!" - Jacob Ranga, BOC
"WOW!! Not a traditional bore and snore course. All the content was relevant, engaging and interlinked. The delivery was great, I feel like it ended too soon. Not due to the lack of content but because each day was so quick as it was fun. I have been on plenty of courses over the last 20 years. I have never experienced anything like Steve. Knowledgeable, fun, engaging, fun, passionate, energetic, fun. I have learnt soooooo much. Thankyou. Did I say fun? It was fun!!" - Mark Halvorsen, BOC
"I really enjoyed your energy Steve. I often find myself wondering how you facilitate all of it and aspire to, one day myself be able to be the change I want to see and ultimately influence others to be better versions of themselves. Also love that you wore your asics shoes…’meerkat ready’." - Melissa Walton, ASICS
"I expected the course to be boring and thought it would be just like other management courses I had already attended, was very pleased after day 1 that it was completely different. This course is certainly one that I would recommend. Steve was probably the best trainer of any course I have attended. He made it both fun and comfortable and never made anyone feel out of place or put anyone on the spot. I found the stories that Steve told or the real examples he gave so interesting and some were funny." - Salem Conforto, H&K International
"This was an extremely important experience for my life in every aspect. The entire course has been engaging both due to the content and Steve. Steve has used real events experienced within the group and day then used these as REAL examples. This has made the course show real substance and practical use. I have come out of this looking at myself, others and life in a completely new way which is unbelievably exciting. Steve’s incorporation of things such as emails/photos we send him in the slides made moments of magic. The extra day made everything weave together and took this course to another dimension. I will always think of Steve when I see a Meerkat. It helped me resolve a lot of personal issues such as lack of direction in my work and some personal life. The details Steve noticed and remembered made this very personal." - Andrew Burchell, BOC
"This DOLAM Course run by Steve Fearns was extremely engaging and insightful. Steve’s ability to make what could potentially be staid and laborious into an exciting and enjoyable journey is brilliant. I can honestly say I feel I have grown as a person and as a leader through what I have learnt in this course. Great style of training – Steve was inclusive of all levels and styles of participants and made me want to be part of our training group." - Phil Gross, LG Electronics
Hope to see you soon!
Thanks,
Steve
Steve Fearns
Leadership Consultant
BSI Learning
Level 7, 14 Martin Place, Sydney 2000

Happiness can be yours

If you spend 5 minutes of your day reading this, it will be the best 5 minutes of your day. 
Inspiring and powerful words.....feel free to share  ๐Ÿ™

"Dear Stranger,

You don’t know me but I hear you are going through a tough time, and I would like to help you. I want to be open and honest with you, and let you know that happiness isn’t something just afforded to a special few. It can be yours, if you take the time to let it grow.

It’s OK to be stressed, scared and sad, I certainly have been throughout my life. I’ve confronted my biggest fears time and time again. I’ve cheated death on many adventures, seen loved ones pass away, failed in business, minced my words in front of tough audiences, and had my heart broken.

I know I’m fortunate to live an extraordinary life, and that most people would assume my business success, and the wealth that comes with it, have brought me happiness. But they haven’t; in fact it’s the reverse. I am successful, wealthy and connected because I am happy.

So many people get caught up in doing what they think will make them happy but, in my opinion, this is where they fail. Happiness is not about doing, it’s about being. In order to be happy, you need to think consciously about it. Don’t forget the to-do list, but remember to write a to-be list too.

Kids are often asked: ‘What do you want to be when you grow up?’ The world expects grandiose aspirations: ‘I want to be a writer, a doctor, the prime minister.’ They’re told: go to school, go to college, get a job, get married, and then you’ll be happy. But that’s all about doing, not being – and while doing will bring you moments of joy, it won’t necessarily reward you with lasting happiness.

Stop and breathe. Be healthy. Be around your friends and family. Be there for someone, and let someone be there for you. Be bold. Just be for a minute.

If you allow yourself to be in the moment, and appreciate the moment, happiness will follow. I speak from experience. We’ve built a business empire, joined conversations about the future of our planet, attended many memorable parties and met many unforgettable people. And while these things have brought me great joy, it’s the moments that I stopped just to be, rather than do, that have given me true happiness. Why? Because allowing yourself just to be, puts things into perspective. Try it. Be still. Be present.

For me, it’s watching the flamingos fly across Necker Island at dusk. It’s holding my new grandchild's tiny hands. It’s looking up at the stars and dreaming of seeing them up close one day. It’s listening to my family’s dinner-time debates. It’s the smile on a stranger’s face, the smell of rain, the ripple of a wave, the wind across the sand. It’s the first snow fall of winter, and the last storm of summer. It’s sunrise and sunset.  

There’s a reason we’re called human beings and not human doings. As human beings we have the ability to think, move and communicate in a heightened way. We can cooperate, understand, reconcile and love, that’s what sets us apart from most other species.

Don’t waste your human talents by stressing about nominal things, or that which you cannot change. If you take the time simply to be and appreciate the fruits of life, your stresses will begin to dissolve, and you will be happier.

But don’t just seek happiness when you’re down. Happiness shouldn’t be a goal, it should be a habit. Take the focus off doing, and start being every day. Be loving, be grateful, be helpful, and be a spectator to your own thoughts.

Allow yourself to be in the moment, and appreciate the moment. Take the focus off everything you think you need to do, and start being – I promise you, happiness will follow.

Happy regards,

Richard Branson

Champions focus on what they have to win - not what they have to lose!

Great insite by Dr Jeff Spencer - Coach to world class athletes –www.drjeffspencer.com

Good day, Friend!  Here's your Cornerman's Insight

When I was in my late 20’s I wrote my first two books, Total Training for Motocross and Total Taping, an athletic taping manual to stabilize and protect joints. The books were companions to each other. I decided to self-publish them to have full creative control. My concern was the $25,000.00 price tag for the printing of the 10,000 books as that was all the money I had. I shared my concern with my wealthy neighbor. He said he would help me.

But, he asked me to consider one thing before I answer –
what if the books succeeded?


There was only one answer to that question - I’d invest my confidence in myself and the books. I sold all 10,000 books and learned a valuable lesson about champions.

Champions always make their decisions about what they stand to gain, not lose.


Onward and Upward!

10 insights from 7 world leading brands

Great insight from Michael Doyle 


Two stories to start with:-


1. Nokia refused Android

2. Yahoo refused Google

3. Kodak refused to go global


Lessons Learnt:-

1. Take risks.

2. Embrace changes.

3. If you refuse to change with time, you might perish.


Ivan’s comment :- a great piece of advice  that world leading  third generation VC, Tim Draper gave me when he was in Sydney afew months back ......


“Ivan, I would much rather invest a little in 10 companies that fail and see one home run  - than not have invested in any!!!! “ 


He went on to say 


“ before we would only invest in Silicon Valley - the world is now global and we will invest around the globe - innovation and opportunity happens everywhere - we and other VCs will be investing around the planet. If we don’t change we will die”


Ok two More stories:-

1. Facebook takes over WhatsApp and Instagram.

2. Flipkart takes over Myntra and Flipkart owned Myntra takes over jabong.


Lessons learnt:-

4. Become so powerful that your competitors become your allies.

5. Reach the top position and then eliminate the competition.

6. Keep innovating.


Two More stories:-

1. Colonel Sanders founded KFC at the age of 65.

2. Jack Ma, who couldn't get a job in KFC, founded Ali Baba.


Lessons learnt:-

7. Age is just a number

8. Only those who keep trying succeed


Last but not the least:-

1. Lamborghini was founded as result of revenge of a tractor owner who was insulted by Enzy Ferrari, the founder of Ferrari


Lessons learnt:-

9.  Never underestimate anyone, ever !!

10. Success is the best revenge.


In summary 

  • Just keep working hard !!
  • Invest your time wisely !!
  • Do what pleases you, or what you think is right !!
  • Don't be afraid to fail - failing is just a lesson and a necessary ingredient in learning and succeeding 



Email Marketing is a ne of the most powerful ways to launch an app

After spending months and even years creating your world changing new product that consumers or businesses can’t live without, You really want to get the word out.
 
Before you do, you MUST have an email marketing plan.
 
Currently, 66 percent of consumers have made a purchase as a result of an email, which beat out social and direct mail. As the most effective tool you’ll want in your promotion warehouse, developing an email strategy will be key. There’s more you can do than simply sending an email out to your subscribers to announce it’s here.
 
 
Pre-Launch: plan and create interest
You must begin by getting your audience as stoked as you are. Whether you reveal what’s coming or leave it a mystery, the advantage of letting your customers know that something is on its way allows you to build an audience who’s ready to buy. As you prime your audience to develop interest in your new product, here are four things to keep in mind pre-launch:
 
1. Plan an email promotion flow of events.
How often do you plan on emailing your subscribers and what will that content contain? Now’s the time to develop a strategy and add the necessary emails to your editorial calendar.
 
2. Highlight how you solve their problem.
Your product exists to help people with a specific problem. Whatever that may be, now’s a good time to get your audience thinking about that problem, and the solutions available to them.
 
3. Identify a clear and consistent call to action 
What action do you want your subscribers to take after reading your email? Are they signing up for exclusive product announcements? Should they spread the word on social? Do they have the option to pre-order? Stick to one to prevent confusion.
 
4. Integrate email with the rest of your promotion plan.
Make sure your messaging is consistent across all channels (website updates, social posts, blog posts, press release).
 
5. Pre-Launch promotion in action
To pique  curiosity, maybe leave the details a mystery and tied to a social campaign to build some hype.
 
Launch day: time to announce your product  Things to keep in mind:
 
1. Your email should focus exclusively on the product.
You don’t want to dilute your product announcement.
 
2. Focus on the benefits.
Lead with the major benefits customers will get out of it.
 
3. Offer an incentive to entice people to purchase.
Want them to sign up to your email list? Give them something in return. Want them to buy your new product? Give them an exclusive promo offer.
 
4. Start thinking about how you’ll continue the conversation.
What are some other ways you can keep your product top of mind?
 
Launching a product in action
In the email, inform subscribers and include a link to a landing page where one could purchase.
 
6. Continue the excitement: post-launch emails
Once your product is out the door, keep the conversation going by:
 
1. Share user testimonials in emails
 
2. Offer another discount/promo code.
 
3. Leverage content.
Use blog and social channels to keep your product top of mind.
 
4. Hook new business with a free offer.
Make sure that it connects to the new product you want to promote.
 
5. Send segmented emails.
Send only to those who didn’t click the CTA in your original promotion email.
So, if you have a new product in the works?
Now’s the time to start thinking about the ways to use email and your other communication channels to get the word out.
 

Malone gives up his blades and puts his hands into AI



NZ Olympic star , Liam Malone - is hanging up his blades and putting his hands in AI!


Malone, who purchased his blades through crowd funding, said he would not gave been able to run so fast were it not for his blades, and he believes this is only the start of this rapidly evolving technology.


"There's just been a really massive convergence of various technologies in the medical industry in the last five years, and it's really accelerating," he said


His message of tenacity, determination and resilience in the face of adversity is one he shares with his fans


"You need to work really, really hard to achieve your smart goals and if you fail, then that's totally fine. I think failure's a good thing in life, and I think you can learn a lot from it, and if things don't work out, don't feel trapped  - pivot and persevere with what you have - you have to keep doing things.”


Being in flow - RIding the Wave

great insite by Dr Jeff Spencer - Coach to world class athletes

The Best Day of Our Lives 
                                     

Every so often, it happens.

We have one of those days. Everything lines up just right. Our training, our planning, and our timing synchronizes perfectly and we realize what’s happening: 

we’re crushing it. 

If we’re athletes, we’re smashing our splits. If we’re in business, we’re closing deals. If we’re artists, the words, music, and images flow like water.

It’s the kind of day we live for.

The euphoria intoxicates us. We want more, because we know these days don’t come along often. With the best intentions, we do what we’ve been told we should do: we seize the day. We carpe diem. We push harder and go for more as quickly as possible, thinking we can compound the amazing sensations and send the day into the stratosphere.
We get greedy.

There’s a problem with greed. It clouds our judgment. It skews our point of view. This is true across the board in life, and it’s also true with our transcendent days. When we get greedy with these amazing moments, we run the risk of derailing them. We force things that don’t fit. We get ahead of ourselves. In the push to get more, we try too hard. We throw our timing off, and before we know it, elation turns to frustration.

We lose the flow and the magic evaporates into thin air.

The solution 


Get out of our own way and savor these days. Not by pushing for more and going faster, but by slowing down and mining each moment in all its glory. Shower these days with praise and step into gratitude. Focus on the moment and it will expand. 

Look past the moment, and it might not be there when you look back.

This is a valuable lesson for champions in any walk of life: learn to let these peak moments unfold organically. The next time one comes along, you’ll know exactly what to do. You’ll be confident you can get the most out of a great set of circumstances, because you’ve done it before.

You’ll see the swell on the horizon. You’ll relax. You’ll feel the energy run through you. You’ll put in exactly the right effort at exactly the right time, and you’ll ride that wave all the way home.


4 Ways to feel great!

Some thoughts for 2018 from James Aspey -vegan animal rights activist and caring human 

1. Have an attitude of gratitude 

Think of all the positive things you should be grateful for.... Make the majority of thoughts be ones of gratefulness. 
From the planet to family to being where you are now , people around you, teachers mentors parents siblings,  team members .... 
  • Be grateful for being able to communicate , to contribute, to collaborate, to share, to learn 
  • Be grateful for your values , for your situation, for your ability to improve and grow. 
  • Be grateful for your health, the ability to love and be loved.... 
  • Be grateful for the ability to influence and be influenced, the ability to lead or follow a leader 
  • Be grateful for being in this amazing country we call home - with the freedoms and opportunities it gives us 
  • Be grateful for being on this planet at this time of existence Be grateful for being able to nurture memories of loved ones still here and those who have passed, 
  • Be grateful the ability of choice 
  • Be grateful for the abundance that exists.

2. Own who you are - know yourself 

  • Don’t be what others want you to be - unless it suits you to do so.  
  • Be straight up and truthful of who you are - people will love you for it . 
  • Those people who are going to love you will love you know matter who you are . 
  • If you are acting to be liked - you will create this connection based on a lie . 
  • You can still aspire and learn from and mould others based on your core values - be clear on what those are
  • If you don't have to lie - and you are in flow  with your real self - you will grow exponentially and radiate happiness and positive vibes to those around you . 
  • You are unique, you are special - shine bright and be yourself

3. Talk kindly to yourself 

  • Dont put yourself down - you hear from yourself the most - be nice to yourself and you will be nice to others. 
  • Talk to yourself with love and compassion - no need to be do hard on yourself . 
  • Be positive and kind and positive and kind things will come your way - it's the power of attraction . 
  • Make your mind be your friend - not your enemy . If you are harsh and negative - flip it - think of how cool you are or something that you have this unconscious competence of doing great things

4. Focus on something bigger than yourself . 

We are not always going to be happy or positive - and shit things will happen - you will try and fail - people won't like you - you won't get that job or promotion - but it's all part of the journey - make a difference to the planet. 


James Aspey is a Vegan - and his mission is to change people’s attitudes to how we look at animals .
How do we treat the most vulnerable beings on the planet? 
Worse than you would  treat your worst enemyhe says 
1.5 trillion lives each year are killed for food!!! 

What is your purpose?