Focus - and make things as simple as possible .
Have Chrystal Clarity
Earn the right to grow by mastering the 1
The Rule of 1
- One mission keeps team aligned
- One core product or platform - make it perfect
- One group of best customers - be laser focused on your ideal avatar - give them exceptional cx - building loyalty and trust
- One primary growth motion and distribution channel - look after them like gold.
- One CEO.
The Fight for Simplicity
Focus isn’t easy. It’s a fight. Distractions and shiny new opportunities, investor pressure, the urge to “keep up”,
Gem 💎
Resist the temptation to bolt on features or chase every customer segment until the core is unassailable.
The Rule of 1 demands discipline. It’s saying no to the good so you can say yes to the great.
Earning the Right to Expand - build a foundation
Mastery of one unlocks the door to more, enabling sustainable growth that doesn’t crumble under its own weight.
Once your mission resonates, your product delights, and your customers evangelise, you’ve built a platform to layer on complexity thoughtfully.
Think of it like a tree: a strong trunk supports sprawling branches, but only if the roots run deep first.
The Rule of 1 isn’t sexy. It won’t grab headlines or dazzle at pitch days. But it’s a quiet power.
For founders, it’s a compass through the noise, proof that simplicity can be the ultimate competitive edge.