Change is bloody hard and anyone who tells you otherwise is lying.
Nicoke O’Sullivan shares her story!
Seven years ago, if you’d told me I’d be smashing out Pilates 3-4 times a week and clocking up 10,000+ steps a day, I would’ve rolled my eyes and thought, “Yeah right.”
Back then, I’d tried everything.
Quick fixes. Big declarations. Start strong Monday, fall apart by Thursday.
Each time I slipped, the guilt hit harder.
And honestly, the idea of changing my entire lifestyle felt overwhelming.
But here’s the thing: the turning point wasn’t a dramatic “before and after” moment. It was a slow, awkward, uncomfortable-as-hell series of tiny decisions.
•Saying yes to a walk when I didn’t feel like it.
•Showing up to Pilates and feeling like the most uncoordinated human alive.
•Learning to override the voice that said, “You can’t.”
It wasn’t glamorous. It wasn’t linear. But those micro shifts added up to 45kg gone and a mindset that’s wired very differently now.
And this is where I see so many parallels in sales.
New ways of working feel unnatural at first. Picking up the phone when email feels safer. Asking deeper questions instead of rushing to quote. Holding space in silence while the customer thinks.
It’s awkward. It’s exposing. And if you don’t have support, it’s easy to slip back into old habits the same way I once slipped back into skipping workouts.
The truth is: knowing what to do isn’t enough.
I see it all the time when I listen to sales calls.
Teams have the knowledge, but when it comes to doing role-playing, trying new language, shifting tone they freeze or revert to what’s comfortable.
And that’s where the magic actually happens.
It’s in the bit that feels clunky.
It’s in the moment you think, “This isn’t me” and push through anyway.
It’s in the support systems, the accountability, and the small wins that build momentum.
And here’s the honest part I didn’t do it alone.
Lasting change doesn’t come from quick fixes or a one-off burst of motivation.
It comes from guidance, support and disciplined action that compounds over time.
That’s exactly what we do at Birds Eye View Consulting, we work alongside teams to build habits that stick, behaviours that shift results, and sales cultures that actually last.
No gimmicks. No fluffy “rah-rah” sessions. Real change, done well.
Real change is uncomfortable. It’s also where everything changes.
What’s a change you made that felt bloody hard at the start, but was worth every uncomfortable moment once you got through it?