Robinson replaces Peri Wilson who finished in the role in January this year, joining PwC Australia as strategic comms lead.
Most recently Robinson was the client services and business director for Holt Design. She has also worked with Specsavers as the national PR manager, and agency side for PPR, 2iC Integrated Communications and Robin Smith Communications.
Robinson will be tasked with driving awareness and affinity for Yahoo7 and its properties across Australia and New Zealand.
Kate McBean, head of marketing and PR ANZ for Yahoo7, said in a statement: “It’s essential we have the right senior talent to deliver on our 2017 objectives to deliver premium client and consumer experiences, leveraging Yahoo7’s unique offering across data, content and technology. We’re thrilled to have Claire’s expertise in the team and I look forward to working closely with her to champion the business and its continuing success.”
Robinson will be based in Yahoo7’s Sydney office and begins her role immediately.
Her appointment comes on the heels of Yahoo7 giving commercial director Paul Sigaloff a title upgrade to chief revenue officer.
Most recently Yahoo7 became locked in a tussle with Nine Entertainment Co over which media company commands the larger overall digital audience.